Impress your neighbours with these video press release distribution tips.

2 weeks ago 36

Video Press Release Distribution Tips to Impress Your Neighbors

Introduction

video press release are a powerful tool for PR pros to spread the word about the clients they represent. The format lets you create short videos that can be shared on social media and used as part of online news stories, which means video press releases can help your clients get more exposure than ever before. In this article, we'll share six tips for creating a great video press release that will impress your neighbors (and maybe even catch the attention of journalists).

Video press releases have become a powerful tool for PR pros to spread the word about the clients they represent.

Video press releases are a great tool for PR pros to spread the word about their clients. They can be used as a standalone piece of content or as the introduction to a longer video, podcast or webinar.

They're also useful in other situations: if you want to get an overview of what your client does, then video is definitely the way forward (we'll talk about this later).

How can you make your own video press releases stand out?

As a video news release, you want to make sure that your subject is relevant and interesting. If it's too general or boring, no one will watch it. And if they do watch it, they're not likely to share it with their friends—and that's what we're trying to do here!

Once you've decided on the right topic and format for your video press release (which we'll get into in a minute), then all that remains is adding some polish. Here are some tips for making sure your own video press releases stand out:

  • Make sure each sentence has only two words; otherwise, it can be hard to understand what exactly the message is from any given sentence on screen at once!

  • Use professional voiceover so viewers know who wrote this document (and trust us when we say they'll appreciate this). Also consider hiring someone like [insert name here] who has experience writing these kinds of things; just remember that sometimes there isn't enough time left after editing before sending off copies across social media channels such as Facebook Live or Periscope.* Include an image file as well.* Use jargon sparingly because these days people don't like having their time wasted by someone talking down at them instead :)

Here, six tips to consider.

  • Make sure your script is newsy. Your music video press release should be about a new product, service or event that will be of interest to the general public. You don't want to write an ad for your business or services here—you want them to read it and share it with their friends and family members who may be interested in what you have to say.

  • Include contact information so people can get in touch with you if they have any questions or comments about what's written in this document (and remember: don't just put "Call me at..."). And if possible, provide links back into other pages on your website so readers can find out more about what makes up those respective sections of content (e.g., "About Us" vs "Contact Us").

  • Keep the press release focused on exactly why someone needs another piece of content published online right now rather than just listing everything off as-is without any explanation whatsoever! This keeps things concise while still giving readers all kinds of reasons why they should take action immediately now rather than later down the line once something else happens next week."

1. Think Like A Reporter - What would you want as a journalist?

  • Be concise. A press release is a short piece of writing, and you want to make sure that your audience understands what you are trying to say in as few words as possible.

  • Be precise, especially when referring to numbers or dates (e.g., “the first quarter revenue was $1 million dollars”).

  • Keep it accurate—make sure all facts are correct before publishing the release! Errors in grammar or spelling can be confusing for readers and lead to poor reviews online.

  • Make sure the press release is timely—if something happened today and it's important enough for journalists at local newspapers/magazines/news sites then publish immediately after it happens so they have time before deadlines set by their editors kick in on Monday morning."

2. Think Like Your Audience - What would your audience want to see?

The first step is to think like your audience. What would they want to see?

  • Use the same language, tone and style as your audience. If you're writing for a parent who wants to know about the best schools in their area, don't use technical jargon or slang that only experts would understand. Instead, try using simple language that everyone can understand (like "the best").

  • Make sure the video is relevant to your audience. Don't just make sure it's entertaining; make sure it has something useful for them too! For example, if there's an issue with one of their children on school grounds—or even off campus—you might want add something like "Schoolwork Helps Kids Succeed At College" onto this video so they know why staying focused during finals week is important so they can get into college without any problems later down the line when applying for jobs after graduation

3. Keep The Press In Press Release - Be sure that your script and information has a newsy tone.

  • Keep The Press In video news release examples - Be sure that your script and information has a newsy tone.

  • Keep it short, to the point, and not too long.

  • Use active voice instead of passive voice (i.e., write "The press release was sent out by the mayor," rather than "The mayor sent out this press release.").

  • Use a conversational tone when writing your script; don't sound like you're reading from an essay on "How To Write A Good Press Release."

4. Make The Pitch - Include contact information and clear call-to-actions, like 'for more information, visit www.' or 'contact name at email address.'

  • Include contact information and clear call-to-actions, like 'for more information, visit www.' or 'contact name at email address.'

  • Don't forget to include the company logo in the graphic on screen as well.

5. No Need To Copy And Paste - In fact, avoid quoting directly from your client's website in your video script. Keep things fresh!

Your video should be a fresh take on the product or service. It should not sound like you are reading from a script, and it shouldn't use industry jargon. Your goal is to impress your neighbors, not bore them with repetitive statements that they've heard before.

So avoid quoting directly from your client's website in your video script—keep things fresh! Instead of using "the average life expectancy of our products" or "the benefits of using our software", try saying something like: "Our customers love how easy it is to use our software because..."

6. Don't Forget To Brand - A simple call to action will be effective in driving traffic to your client's website. For example, 'For more information visit the Vitality site at www.' Don't forget to include the company logo in the graphic on screen as well.

  • Don't Forget To Brand - A simple call to action will be effective in driving traffic to your client's website. For example, 'For more information visit the Vitality site at www.' Don't forget to include the company logo in the graphic on screen as well.

  • Make It Easy On The Eye - Your press release should be easy on the eye so that people can read it easily and understand what information they are looking for quickly without having to struggle through a web page full of text! Use color coding when possible (e.g., blue background with black text), but don't go overboard with this since it could make things too busy or overwhelming for readers who may not have time right now while they are browsing around online looking at all these great images which may lead them away from reading down into yours instead!

For a better video press release, try these ideas on for size.

As a journalist, your job is to find the story that's best for your audience. And as a PR professional, you want to make sure that everyone knows about it. To do this well, think like a reporter: what would this news be? What are the angles? Who else should be talking about it?

Think like your audience too—what questions do they have and how can you answer them in an interesting way that gets people's attention? You don't need to copy and paste every paragraph from our brochure (although if there's one thing we've learned over time at WPP, it's that sometimes doing so works out pretty darn well). Instead:

  • Include key facts at the top of each page; those will help readers focus on what matters most in the story—the meat of its content!

Conclusion

If you follow these six tips, you’ll not only be able to create a more compelling video press release service, but also one that will be seen by more people. And in this day and age, an increased amount of exposure is always a good thing.

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