How to Write an Effective Press Release

2 weeks ago 31

How to Write an Effective Press Release


A video news release template is a great way to get your company in front of journalists, but it's also important to write an effective one. Whether you're sending out a press release for the first time or trying to improve on past efforts, this guide will give you all the tips and tricks you need to make sure that your next press release stands out from the crowd—and gets picked up by reporters!

The headline

The headline is the most important part of your press release. It should be short, to the point and interesting. You want to make sure that people will read your full story when they get there, so it's important that they'll understand what you're saying in this first sentence or two.

The headline should be easy to understand at first glance—and not misleading either! If it seems like a good idea for someone who knows nothing about the topic, then chances are that’s all about how well written your headline is (or isn't).

In addition:

The subheadline

The subheadline is the second most important part of your press release. It should be short, but it should also be compelling. You want to make sure that it’s written in a way that makes it clear why someone should care about your story and what they’ll get out of reading it.

The dateline

The dateline is the location of your story. It should be in the first paragraph, so it's easy to find when you're reading through your press release later on.

A good rule of thumb for writing effective datelines is: If it can be read by somebody who has never heard of this city before, then include it!

Here are some examples:

  • New York City (NYC) - United States

  • New York County (NYC) - New York State

  • Canada's capital city Ottawa

The lead paragraph

The most important part of your press release is the lead paragraph. It should be short and to the point, but it also needs to capture the reader's attention. This can be difficult when writing a music video press release, because everything else that follows will depend on how well you're able to captivate their interest in your subject matter.

The lead paragraph should be written in an active voice (the main verb is singular). This helps keep readers engaged with what you're saying by making them feel like they're getting involved in something—like reading a book or watching an episode of television instead of just hearing someone give information about themselves!

Your lead sentence should also use conversational tone; don't sound like an academic professor lecturing at a classroom lecture hall either!

Include a quote

The quote is one of the most important elements of your press release. It can help you convey who you are and what you do in a way that makes people want to read more about it.

There are many different types of quotes that can be used in your press release:

  • Quotes from people who are speaking or singing/performing/directing/producing. These should be brief statements with no additional information (like names), but they should still be relevant enough for readers to understand what's being said. A good example might be: "As an actor and singer, I have been part of many productions including [title] at [location]."

  • Quotes from sources outside your organization like blogs and magazines that cover similar topics as those covered by the event being covered by the publication (e.g., "A blog review" instead of "A review"). The source must also provide some kind(s) of official recognition (e


  • Boilerplate

The boilerplate section is a summary of the most important information in your press release. It should be no more than two or three sentences and should appear at the end of your press release.

  • Write in an understandable way that’s easy to read, even if you don’t have a degree in journalism or writing.

Include your contact information

  • Include your contact information. You should include the following in your press release for music video:

  • Your company's name and a short description of what you do. This can be done through a company logo or an image that describes the type of work you do.

  • Your website address, if applicable (for example, if it's a blog).

  • Your email address and phone number(s) so people can get in touch with you quickly if they have questions or concerns about their new product or service from you!

It's easy to write a press release

Writing an effective press release is easy, provided you follow these guidelines:

  • Keep it simple. Use clear language and avoid jargon or buzzwords that aren’t relevant to the story you're writing about. Don't use too many words per sentence and don't go overboard with paragraphs—keep your sentences short, sweet and concise.

  • Write in the active voice (verbs) as much as possible—this will help keep things concise and make them easier for editors who want to edit down long text blocks into shorter ones before publishing them online or printing them out for distribution in their local area(s). If there's more than one person involved in writing something important like this article about how great your company is at making widgets then try using "we" instead of "I" because then everyone gets credit!


We hope this guide has been helpful to you in your writing process. Whether you're just starting out or already have some experience with video news release techniques, remember that the most important part of any article is its content: what information it provides and how well it conveys that information. It's important not only for writers but also for readers who want to hear about new developments in their field of interest.

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